Years-Months-Days is a studio exploring identity through creative direction.

Conceptual by nature, with a broad interest in art history, fashion, and design culture, the studio has created numerous advertising campaigns, short films, identities, digital and printed applications from their studio in Fitzroy, Melbourne, Australia.

Simon Upton’s first book ‘Tough Stock’ observes the many rites and rituals of outback life and more closely Australian rodeo culture. Collaborating closely with Simon to edit and sequence the publication over twelve months – the design presents his observations in a layered and subtextual approach. Running through the book – like a blood line, a single red ribbon is surrounded by the contrasts of rodeo life.


45 Little Gore Street, Fitzroy
Victoria, Australia 3065

T +61 (0)3 9416 0680

Contact Melbourne